Awareness campaigns require the right arsenal to attack social issues and not so willing audiences. Behave uses a number of tactics to achieve optimal reception for your message.
Marketing Research: At Behave, we hold the firm belief that the target audience is at the heart of an effective communications initiative. By combining quantitative research with qualitative research, we discover what inspires response and action.
Creative Development: Behave envisions creative development as an execution of a well-designed communications plan. Brand identity, print, out-of-home, radio, TV, and interactive are voices we use to communicate a sound, cohesive message to the public.
Media Strategy: Behave will place your messages in the most appropriate and effective mix for reaching your target audience. We maximize the usage of traditional and social media by staying abreast of ever-changing trends. Behave leverages a strong relationship with journalists to obtain exposure for clients.
Mobile Technology: The potential of mobile technology is undeniable. What began as a device to simply place a phone call has evolved into a computerized social lifestyle center. Behave develops iOs and Android applications for smartphones to deliver meaningful experiences to the palm of one’s hand.